NSPCC. Cruelty to children must stop. FULL STOP

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Someone to turn to for every child

The NSPCC has launched a major public education campaign to encourage children and young people to find someone to turn to if they have problems which are overshadowing their lives.

Though children and young people may suffer from problems such as abuse, bullying and neglect, they can be reluctant to share their problems with others.

But talking about a problem can help it stop. Through its campaign, the NSPCC aims to help children understand what abuse is, why it is unacceptable and how important it is for children and young people to share their problems. The NSPCC will encourage children and young people to confront and overcome their problems by directing them to relevant sources of information and advice.

More than one million pocket-sized booklets entitled Worried? Need to Talk? are being distributed to children and young people across the country. Developed in consultation with children and young people, the booklet advises them on how to cope with their problems and provides information on organisations which can offer help.

A new website - www.worriedneed2talk.org.uk - has been launched as part of the campaign. The NSPCC Child Protection Helpline (tel: 0808 800 5000) and ChildLine (tel: 0800 1111) are two of the many sources of support that it directs children and young people to.

Campaign highlights include:

  • New research, which highlights the problems that today's children and young people worry about.
  • A major programme of TV, radio, press and internet advertising, featuring a range of high-profile celebrity supporters of the NSPCC.
  • More than 10,000 NSPCC Partners in Campaigning - individuals committed to giving children a voice - have lobbied the Secretary of State for Education in England and Wales, asking them to provide independent counselling programmes in every school.
  • At the end of February, they will be mobilised to lobby the Children's Minister for funding so that all teachers have regular access to child protection training.
  • Two conferences for professionals, providing practical advice on how to support children and young people to overcome their problems.
  • A review of past research on the obstacles that young people face in telling about abuse will be launched at the first conference to demonstrate to professionals and policy-makers the evidence base of the campaign.
  • Fundraising materials and activities which deliver supporting messages.