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The NSPCC is calling on dads to make Father's Day a special occasion by being the kind of dad they and their children want this Sunday.
In a recent survey* by the leading children's charity, more than one in two fathers (54%) said the pressures of modern life meant they were struggling to be the dad they wanted to be for their children. And 59 per cent said they were being kept away from their children by long working hours and inflexible jobs.
Eileen Hayes, Parenting Advisor at the NSPCC, said: "Many dads are finding it tough just to spend time with their children. Father's Day presents a great opportunity to put that right.
"Children need their dads to love and care for them just as much as they do their mums and on Father's Day they can show their dad how important he is to them."
"So, this Sunday we are asking dads to put away their work papers, turn off mobile phones, forget about work and focus on their children. Dads and mums often take a different approach to parenting. They may play differently and do different activities with their children. This is good for a child's rounded emotional development. We are also asking mums to help make this a special day between children and their dads. "
To help dads get the most from their day the NSPCC has provided these ten tips.
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Media Office on: 0207 825 7403. Out of hours mobile 07976 206 625
Notes to Editors
*ICM interviewed 1,023 fathers aged 18+ between March 18th - April 13th 2008. Interviews were conducted across England, Wales and Scotland. As part of the interviews fathers were given a range of options that might make it more difficult for them to be the dad they want to be.
The NSPCC is the UK's leading children charity specialising in child protection and the prevention of cruelty to children. The NSPCC's purpose is to end cruelty to children FULL STOP. Its vision is of a society where all children are loved, valued and able to fulfil their potential. The NSPCC runs 180 projects and services across the United Kingdom and Channel Islands, including ChildLine, the UK's free, confidential 24-hour helpline for children and young people. The NSPCC helps over 10,000 children and their families every year.